Your office design says a lot about your company.
It's the first thing clients see when they step foot through your door and will have a massive impact on how they perceive your brand.
Equally, fresh talent will be looking at your office to get a sense of your company culture, and see if your business is somewhere they want to work or not.
Let's look at some of the key things people can tell about your business just by looking at your office.
88% of employees believe that a distinct company culture is key to business success. But there's more to culture than just creating a friendly, engaging place to work.
It manifests in all aspects of your office design, big and small - from desk space and lighting to the colour of the walls. And it includes everything from collaboration areas and break out spaces, to recreational elements that facilitate a work-life balance. To truly be effective, your office design needs to capture your culture and display it proudly.
Aim to design your work environment around helping your employees to be productive, happy, and engaged. If you set out to achieve this, you'll naturally create a company culture that resonates with your staff and sets the stage for a positive perception of your brand.
Define what your company stands for, and design your workspace with this in mind. Take care to listen to your employees and ensure they have everything they need to be successful.
Your brand identity makes you unique. It's the thing that sets you apart from your competition and makes you easily recognisable to your clients. So, use your office design to show it off.
Of course, it's not as simple as just slapping your company logo up on the walls. Your brand should reflect your personality, vision, and identity across your workplace. That means incorporating your brand into your office furniture, wallpaper, layout, and overall design. Think carefully about things like colour schemes and thematic areas throughout your business too, as these can have a big impact on brand visibility.
Consistency is key. Having a well-branded workspace helps you instil trust in your clients and convey your corporate messages more easily. Align your office design with your brand and you'll have an invaluable tool for boosting your business profile.
Your office design is an integral part of your business. It attracts talent, shapes your clients' impressions of your business, and influences the wellbeing of your staff.
Good design makes people feel welcomed, inspired, engaged, and enthusiastic about working. You should take pride in your office design and ultimately, make it reflect the kind of business you want to run.